Flow Trails Carinthia

Since 2019

Development of a bookable leading product for the Flow Trails in Carinthia

Carinthia’s Sommerbergbahnen

Carinthia’s Sommerbergbahnen is an association of mountain lifts in Carinthia that have committed themselves to a joint quality management. For the goal of sharpening the joint profile and in the future also increasingly driving product development, the Trail Angels were commissioned to provide professional support for this process. After the decision was made to position the flow trails of the mountain lifts as a future flagship product, a total of six partners (Nassfeld, Weissensee, Bad Kleinkirchheim, Turracher Höhe, Petzen and Koralpe) joined forces within the Sommerbergbahnen to form the working group „Fow Trails Kärnten“. In the further course of the project the work package of the Trail Angels included the following modules: Elaboration of a concrete cooperation model; design of a „Flow Trails“ network map; product development for a networking of the Flow Trails locations by means of a bookable line product up to the status „Ready for Booking“ incl. a dynamic packaging and the establishment of a trail information and booking center in the premises of the Trail Angels in Obervellach. In addition, the project was and is comprehensively supported financially and professionally by the Carinthian Tourist Board within the framework of a marketing cooperation.

www.sommerbergbahnen-kaernten.at/aktuelles/neu-flow-trails-kaernten/